People will do what they think you want them to do.

What is it? 

Companies frequently complain that their people aren’t accountable and don’t deliver what they’ve been told to do, but our experience has led us to conclude that most of these issues arise through miscommunication.

We use a range of proven techniques such as intent, freedom in a framework and closed loop communication to ensure that teams are aligned to the business purpose, have greater accountability for delivery of objectives and eliminate miscommunication. 

This approach allows senior leaders to focus on what they should be doing – making risk-based decisions and defining ‘what’ needs to be achieved, whilst the team develop the ‘how’ it can be achieved, within a set of delegated parameters.  This ensures higher tempo operations, therefore saving the company time, money and resources.

Closed Loop Communication is a technique used by the military that reduces the risk of errors arising from misunderstandings and wrong assumptions. 

Why is it important in decision making?

Closed Loop Communication is a technique used by the military to improve task completion.

It reduces the risk of errors arising from misunderstandings and wrong assumptions. As the leader, you communicate to the team what you want to be achieved, but before they carry out their plan you need to get them to feed back to you their initial ideas.

This means that you can analyse their plan and give feedback before any tasks are carried out. It also allows you to check that they have understood the brief.  In addition, it is a great opportunity for you to guide them with your expertise and tailor their aims. 

How We Help Fix It?

Our aim is to help our clients to use open communication techniques. 

We use the ‘holy trinity’ of intent, freedom in a framework and closed loop communications, plus our coaching service, to ensure successful project delivery.  They have been proven to make a significant difference to our clients.


    Communicating the essence of what the team need to know, at their level.

    Freedom in a Framework

    Allowing the team to design ‘how’ the objectives will be achieved.

    Closed loop communication

    Checking understanding, before starting on delivery.


    Learning how to communicate better with teams and empower them.

    Frequently Asked Questions

    Do the pressure tests take a lot of time?

    Not at all. Most of the tests we conduct are half a day; or a day for the most complex issues. There is a short amount of preparation required in advance, but nothing onerous. We strive to make each pressure test as low impact on the organisation’s time as we can, whilst delivering maximum output.

    What sectors do you specialise in?

    We are not sector specific. The tools and techniques we use are a horizontal offering, shown to have made a difference in sectors as varied as the NHS, Oil and Gas, Retail, Insurance, Finance. We don’t write plans for people; they produce their own plans – we just help to teach them how to do it.

    Are your training courses delivered as a set programme of lectures?

    Not at all; the training we provide is highly interactive. Our approach is to blend learning with practical experience, enabling teams to consolidate the new skills in an enjoyable and engaging environment. We find this ‘learn a bit, try a bit’ style embeds skills more effectively.

    Many of your team are ex-military. Do they know how to work with ‘normal’ people?

    The military are far more collaborative and collegiate than some people realise. They need to have high emotional intelligence, in order to get the best from people in all situations. We have taken those skills and enhanced them over many years of commercial experience, to bring the best of both worlds.

    Case Studies 

    Bel Valves

    How we helped Bel Valves to improve their On Time Delivery. Learn More


    Company Watch

    How we helped to establish a product pipeline in 2 days. Learn More

    Produce World Group

    How we helped the Group set a clear plan for business growth. Learn More