The Brain Tumour Charity

CASE STUDY | Change and Transformation

The Brain Tumour Charity has embraced a radical new strategy to address the biggest obstacles to defeating brain tumours.


The client’s challenge

and how they found Quirk

Quirk set out to motivate and engage a room of people from different backgrounds who had never met and were personally impacted by brain tumours. Each stakeholder had vastly different experience of strategy development & creative thinking, Quirks approach had to ensure that every stakeholder felt comfortable and were able to fully participate, allowing for a diverse range of perspectives to be heard and discussed.  


The aim was to imagine – What if the world was completely different when someone was diagnosed with a brain tumour – and to come up with the really big ideas that could move us forward in giant strides to this future of hope.  


Quirk and The Brain Tumour Charity crossed paths when Claire Normand OBE, an avid supporter of the charity, wrote a LinkedIn post that caught our MD’s eye. Claire and Chris connected and discussed how Quirk’s expertise might be valuable for the next phase of The Brain Tumour Charity. 

What Quirk did to address the challenge

Quirk ran a workshop for The Brain Tumour Charity to help co-create a new strategy with stakeholders who had different experiences of how brain tumours had personally affected them. Quirk approached the session aiming to foster creativity and a sense of using a collaborative Mural board. Quirk also got delegates to participate in a ‘market stalls’ session where they brought one of their radical ideas to life and were able to explore and discuss each other’s ideas. 

The Mural and ‘market stalls’ sessions were naturally woven together to allow time for challenging and often personal ideas to be absorbed and an environment for ideas to be built upon throughout the day.  

Key outcomes of Quirk’s work

Quirk generated a radical new strategy to address the biggest obstacles to defeating brain tumours. Using frameworks like 6 Thinking Hats, the delegates created ideas for rethinking the post-diagnostic journey. 


There were various arts & crafts tools and storyboarding activities to bring the ideas to life. This activity proved to be a hit, energising and inspiring all delegates. We concluded by drawing out key themes and voting on the most important ones to tackle. The full output from the session was digitally captured and shared with all delegates which provided a clear brief to power ahead and make meaningful change.  


You can find out more about our work with The Brain Tumour by reading a testimonial by Catherine Fraher, Director of Services & Digital Health, here.  

As a charity, we think what Quirk does is truly transformational and we hope the Quirk team knows just how grateful we are for their support and expertise – we simply couldn’t have gotten this fast without their help. We left our grand workshop day out with a hugely ambitious clear brief as a community to power ahead and make change.
Our expectations were exceeded – we could not believe the value Quirk was able to help those in the room deliver in such a compressed space of time. One of our guests even closed their feedback with the breath-taking conclusion that it was one of the best days of their lives!

Catherine Fraher
Director of Services and Digital Health at The Brain Tumour Charity

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