In our latest video series, Chris Paton talks to Richard Withers, a consultant specialising in Decision Games for the Pharmaceutical Industry. After 11 years of building up his very successful consultancy firm, he sold it and now works as a strategic advisor. Here’s Richard’s very own honest opinion of how he ended up in Decision Games due to his self-professed misdemeanours: 

“After securing a well-deserved 3rd in Physical Education from Cardiff I was launched into my first negotiation lesson – pacifying my father, who suggested sensibly the military may knock some sense into me. A short time later I left the army having led an “average” career leading unfortunate soldiers to places which I cannot name, not on the grounds of secrecy, but because I was lost. Halcyon days indeed. After (in ascending order of stress) business school, several different jobs and children, in 2004, with my wife Sarah, founded a consultancy serving the biotech and pharmaceutical industry. Amongst other services we ran many, many “war games”. It seemed to go very well and our business was acquired in 2015. Now, after a 3 year non compete, Sarah wants me “out from under her feet”, she makes a good point, I need a fresh challenge”.

The Pharmaceutical Sector is facing unprecedented changes. Brand new competitors such as Google and Amazon are entering and disrupting the sector completely. How can the traditional players protect their market share while also competing with these new competitors who are changing the market profoundly?

Decision Games can help these leaders and their teams to imagine these future states in a controlled environment that assimilates these new realities. These games test the robustness and responsiveness of these organisations, enabling them to prepare for the unforeseen and in the process become more agile, nimble and adaptable.

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